Three ways to work with Adair. Each builds on the last.

Start with a clear view of what the market believes. Add strategy and execution support as your needs grow.

Adair Intelligence

Adair Strategy

Adair Enterprise

The engagement path

When you work with Adair, the market’s view becomes part of how you prepare.

Every engagement builds on the last. What Adair learns about your company and how the market sees it carries forward, so each quarter starts further ahead than the one before.

Clients start by protecting the downside: understanding what the market believes and where it’s skeptical. Over time, the same intelligence helps them find the value the market hasn’t yet recognized, and make the case for it.

Unlocks the upside

01 · Adair Intelligence

Understand

What does the market believe?

Find the blind spots before they cost you.

Protects the downside

02 · Adair Strategy

Anticipate

How will our message land?

Anticipate the reaction and refine the story before it goes out.

03 · Adair Enterprise

Execute

How do we get this right every quarter?

Build the judgment into how your company prepares.

Tier 1

Adair Intelligence

A continuous, outside-in view of what the market believes about your company, and why.

Request an Outside-In Assessment

Market debates

The debates driving your valuation, with the bull and bear case, the evidence behind each, and how much pressure each one carries.

Peer lens

Whether a debate started with you or your sector, from peer filings, transcripts and news, so you know whether to answer on your own execution or the industry’s.

Analyst and holder view

Consensus, how each analyst’s stance is shifting, and our read on which analysts are most at risk of changing their view. Holder positions read against your peers.

Perception over time

How each debate builds or fades, the news most likely to move it, and Adair’s dated read, checked against what the market actually did.

Tier 2

Adair Strategy

Everything in Intelligence, plus a plan for how to respond and a test of that plan before it reaches the market.

Senior strategists from buy-side portfolio management help you decide which debates to address, how to frame guidance and capital allocation, and which answers will hold up when analysts push back.

They test your message against simulated panels of the analysts who cover you and anticipate the questions you’re likely to face. Because the perspective comes from outside the company, it carries weight with leadership on changes they might otherwise resist.

Tier 3

Adair Enterprise

Everything in Strategy, with the full platform working inside your earnings process.

Reqquest a Demo

Executive alignment across the CEO and CFO.

Anticipated questions with drafted responses to rehearse.

The difference isn’t better words. It’s a more systematic understanding of the market.

C³ scoring of Control, Clarity and Confidence, with suggested edits and the reasoning behind them.

Peer summaries as earlier reporters release results.

Version history, approvals and a full audit trail.

Tier 3

Adair Enterprise

Everything in Strategy, with the full platform working inside your earnings process.

Reqquest a Demo

The difference isn’t better words. It’s a more systematic understanding of the market.

Anticipated questions with drafted responses to rehearse.

Executive alignment across the CEO and CFO.

C³ scoring of Control, Clarity and Confidence, with suggested edits and the reasoning behind them.

Peer summaries as earlier reporters release results.

Version history, approvals and a full audit trail.

Ways to engage

Start with one earnings cycle. Scale when you've seen the judgment.

One earnings cycle

Workshop

Test Adair's judgment in a live cycle without sharing confidential materials.

Tier 1

Adair Intelligence

Understand the market's key debates, open questions and interpretation gaps, and how they shift over time.

Tier 2

Adair Strategy

Everything in Intelligence, plus a plan for how to respond and pressure-testing of that response.

Tier 3

Adair Enterprise

Everything in Strategy, plus execution support, executive alignment and the platform embedded in your workflow.

01 Align the stakeholders

One shared view before the company speaks.

Adair aligns executives, IR and the board around three things: the context the market brings into the event, the verified numbers, and the story the company intends to tell.We look for the strongest version of your narrative that will still be true next quarter.

Why it matters

When everyone speaks from the same facts and narrative, the C-suite can be strategic instead of reactive.

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Quarterly Backdrop and Analyst Consensus

Macro conditions, peer results, consensus expectations, analyst perception and investor sentiment, all in one view.

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Financial Source of Truth Binder

The most recent verified numbers, always at hand.

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Narrative Spine Dashboard

Connects each quarter's specifics to the long-term story and carries it across every investor communication.

02 Optimize the message

Get credit for the value the business creates.

Press releases, prepared remarks, preview notes and internal memos are drafted and scored using computational linguistics and behavioral economics.

Why it matters

Strong execution stops getting diluted by unclear language, inconsistent framing or a message the market misreads.

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Intelligent Drafting and Editing

Turns unstructured inputs into first drafts and suggests edits to existing ones.

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C³ Communication Scoring

Scores Control, Clarity and Confidence live as the script is edited, tuned by speaker, sector, peers and fundamentals.

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Algorithmic Trading Alerts

Flags language likely to trigger algorithmic trading and offers alternatives before it goes out.

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Executive Alignment Index

Five measurements of whether your CEO and CFO coordinate or collide on the call.

03 Anticipate the response

Know how the market will respond before it does.

Adair previews the market's expectations and likely reaction so you can pressure-test the message while there is still time to change it.

Why it matters

CEOs and CFOs walk into market-moving events prepared, not surprised.

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Market Reaction Preview

What the market expects, and how it is likely to take your numbers.

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Question Prediction and Suggested Responses

The likely Q&A, forecast in advance, with answers shaped by who is likely to ask.

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Ask the Panel

Test a message on digital twins of your covering analysts, or on a panel you define, such as an activist fund.

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Rehearsal Studio

Practice and refine responses before the call.

04 Support in the moment

Support where the risk is highest: live.

Scripts can be approved in advance. The risk shows up in unscripted moments like live Q&A, roadshows, investor meetings and fast-moving markets.

Why it matters

You never walk into a meeting without the right facts, approved answers and market context.

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Analyst Insights Data

Each buy-side and sell-side analyst's interaction history, investment preferences, perception drivers and eight quarters of holding trends.

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Q&A Support

Approved answers surfaced in real time as questions come in.

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Adair Research Agent

An always-on capital markets research assistant across public and private data.

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Market Intelligence Hub

Continuous context on what is happening in the market and why it matters to you.

05 Govern the record

Measurable. Auditable. Defensible.

Every edit, approval, AI suggestion, human decision and post-event outcome is captured in one controlled environment, visible to the CFO, legal, compliance and the board.

Why it matters

Market-facing communication becomes a governed discipline, not a last-minute scramble.

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Performance Analytics and Peer Benchmarking

How your message landed, and how that compares to peers.

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Audit Trail and Approvals

Who changed what and who signed off, in one consolidated record.

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Secure Deployment

Runs inside your own network, configured to your security, compliance and data-governance requirements.

Inside your earnings process

One validated message spine, pushed into every asset.

Adair works inside the process your team already runs. Start with working numbers, since finals aren't needed until late. New context is ingested throughout, and every downstream document stays in sync.

Company context

Long-term strategy and the quarterly backdrop: macro, competition, regulatory, market.

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Thesis and evidence

Thesis themes for the quarter, built from the executives' key messages and business-unit tear sheets.

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Distillation

One validated message spine: what the Street should remember. Material changes are flagged.

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Every asset

Press release, prepared remarks, slides, guidance and Q&A prep, all kept in sync with the spine.

Inside your earnings process

One validated message spine, pushed into every asset.

Company context

Long-term strategy and the quarterly backdrop: macro, competition, regulatory, market.

→

Thesis and evidence

Thesis themes for the quarter, built from the executives' key messages and business-unit tear sheets.

→

Distillation

One validated message spine: what the Street should remember. Material changes are flagged.

→

Every asset

Press release, prepared remarks, slides, guidance and Q&A prep, all kept in sync with the spine.

Your Outside-In Assessment is built from public data. No confidential materials, and very little of your time.

See your company from the market’s side.

No confidential materials needed to start.

Test Adair in your next earnings cycle.

Request an Outside-In Assessment

No confidential materials needed to start.