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Realize the full value of your fundamentals.

Adair gives leadership teams and investor relations professionals an institutional investor's view of their company, then shows them how to close perception gaps before the market prices them in.

Realize the full value of your fundamentals.

Adair gives leadership teams and investor relations professionals an institutional investor's view of their company, then shows them how to close perception gaps before the market prices them in.

Know how the market will read you, before it does.

Know how the market will read you, before it does.

Adair gives CEOs, CFOs and IR teams an institutional investor’s view of their company, then helps them strengthen what they tell the market before it moves the stock.

Adair gives CEOs, CFOs and IR teams an institutional investor’s view of their company, then helps them strengthen what they tell the market before it moves the stock.

“I use it [Adair] to understand the psychology of the Street. Every word matters. Every word gets picked apart.”

“I use it [Adair] to understand the psychology of the Street. Every word matters. Every word gets picked apart.”

Antonio Neri

CEO | Hewlett Packard Enterprise

Our Approach

Most advice starts with the message. Ours starts with the market.

Advisory firms can tell you what to say. Few can tell you how it will land with the eight analysts who cover you, each with a different model, mandate and skepticism. Adair starts with what the market actually believes, why it believes it, and what evidence would change its mind. We use that to pressure-test your communication before earnings, then measure how it was read afterward.

The difference isn’t better words. It’s a more systematic understanding of the market.

How we review

Every disclosure gets two reviews.

Together, they tell you what the market will hear and what to do about it.

The strategist

The strategist

A career spent deciding which teams to believe

A career spent deciding which teams to believe

Your dedicated Adair strategist has lived through hundreds of earnings cycles and spent a career deciding which management teams to believe.

The Platform

The Platform

Every filing, transcript and reaction in your sector

Every filing, transcript and reaction in your sector

Adair’s research platform has read every filing, transcript and market reaction in your sector, so it sees patterns no one person could track and reads your story without preconceptions.

How Adair works

One intelligence layer.
Three moments where it matters most.

We bring that intelligence directly into how companies prepare their earnings releases, scripts, Q&A, and other high-stakes communications. Each moment builds on what Adair already knows about your company.

01 · Understand

01 · Understand

What does the market believe?

What does the market believe?

Adair maps the debates driving your valuation, where analysts and holders stand, and where their view differs from yours.

Adair Intelligence

Adair Intelligence

02 · Anticipate

02 · Anticipate

How will your message land?

How will your message land?

We test it against the analysts who cover you, anticipate their questions, and refine the story before it goes out.

Adair Strategy

Adair Strategy

03 · Execute

03 · Execute

How do you deliver it safely without errors?

How do you deliver it safely without errors?

Adair brings that intelligence into your drafts, scripts, approvals and Q&A prep, with every change on the record.

Adair Enterprise

Adair Enterprise

Who it's built for

Built for the people who speak for the company.

CEO

Walk into every call knowing the questions coming and the answers that hold up. Your credibility compounds, quarter after quarter.

CFO

No numbers mistakes and no guidance framed in a way the market discounts. Every figure is verified, and every framing decision is tested.

Investor relations

Bring leadership the outside-in evidence for the changes you’ve been recommending, and keep a continuous read on the market even through quiet periods.

The return shows up before, during and after the call.

~85%

~85%

of analyst questions predicted before the call

of analyst questions predicted before the call

~40%

~40%

less senior executive prep time

less senior executive prep time

30%

30%

of blind spots were identified

of blind spots were identified

+17%

+17%

Earnings-day move, the company’s best in more than a decade. Expected: ±2%.

Earnings-day move, the company’s best in more than a decade. Expected: ±2%.

Client Result

A mixed quarter. A guide-down. The best reaction in more than a decade.

A mixed quarter. A guide-down. The best reaction in more than a decade.

An $8B industrials company reported strong revenue and orders but cut full-year guidance. Consensus expected a flat reaction. The stock rose 17% and held that premium against peers for a month. Analysts credited management for improved clarity, and an activist reduced its position.

An $8B industrials company reported strong revenue and orders but cut full-year guidance. Consensus expected a flat reaction. The stock rose 17% and held that premium against peers for a month. Analysts credited management for improved clarity, and an activist reduced its position.

Working with you

Works with your team. Keeps working when you can’t.

Your IR team already coordinates executives, legal and outside advisors. Adair fits into that process instead of adding another one, starting with working numbers and keeping every document in sync as new information lands. And when your team goes quiet before earnings, for weeks every quarter, Adair keeps reading the market for you.

Your IR team already coordinates executives, legal and outside advisors. Adair fits into that process instead of adding another one, starting with working numbers and keeping every document in sync as new information lands. And when your team goes quiet before earnings, for weeks every quarter, Adair keeps reading the market for you.

Alongside your advisors

Alongside your advisors

No new committee, no new process to learn.

Starts with working numbers

Starts with working numbers

Finals aren’t needed until late in the process.

Covers your quiet periods

Covers your quiet periods

A continuous read on the market when you can’t speak to it.

Our Methodology

Earn credit this quarter without borrowing it from the next.

Some language makes a company sound more confident this quarter, and it may even improve how machines read the call. If that language overstates conviction or promises what the business can’t deliver, the short-term gain becomes credibility debt. We look for the strongest version of your story that will still be true next quarter.

Your Outside-In Assessment is built from public data. No confidential materials, and very little of your time.

See your company from the market’s side.

No confidential materials needed to start.

Test Adair in your next earnings cycle.

Test Adair in your next earnings cycle.